Begin with a definite idea of your persuasive speech's objective. Your call to action. What do you want your audience to do as a result of your speech. Summarize it into a single statement. Keep this in mind throughout.

Compose a preliminary call to action, specifically asking your target market to do what you want them to do. Be crystal clear as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the process of looking at your product.

Prepare three solid reasons why they should do what you want. Start by coming up with 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative consequence.

You now know where you want your target market to go and why from your outlook.

Now pause and think more thoughtfully about your audience. Who are they? Are they the decision makers? Or support staff? Are they capable of making a judgment to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other circumstances that will bear upon the way they hear what you have to say.

You've already determined what you have to say, the purpose here is to understand how best to say it, so your market hears what you have to say. You may arrange the consequence of your arguments one way, they may another. If there is a difference, consider re-ranking yours.

Now for each major point on your list, come up with an anecdote or story to depict how or why this would be valuable to your target market. These stories will become the body of your persuasive speech. When you have three good anecdotes, one for each influential point you need to consider how to combine them together. How to transition from one idea to the next.

Finally, now that you have a series of three stories, each of which explain one of the key reasons why your audience should act unhesitatingly on your call to action, you need to come up with an start.

This is like an appetizer to get them intrigued in what you are about to say. Asking them a pertinent question, or making a daring statement designed to grab their attentiveness are just two possible ways of achieving this. The introduction should be relatively brief. You want to seize their concentration, and give them a quick preliminary view of what you are going to explain them.

You now have your draft persuasive speech. Finally you want to memorize your introduction and your call to action. You want these to be down pat. Don't memorize the body of your speech. Instead, remember the stories you are going to tell and the transitions you are going to use to move from one to the next. This will give your persuasive speech a authentic course and free you from distress about memorizing exact expression.

Pen your first draft in 30 minutes. Rehearse it out loud and or in your head a dozen times. Each time, you will alter it trying to convert your ideas into language your audience will hear and understand. Do this and your persuasive speech will wow them.

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